Bria Smith Headshot

Bria Smith

Public Relations Specialist

Throughout my life I have had two great love affairs. My first love was the act of giving back. A passion for philanthropy was instilled in me at an early age and I continue to pursue this love through work with nonprofits, charities and corporate social responsibility. My second love is storytelling. As a marketing and communications professional, I have been given the opportunity to rediscover this passion every time I begin a new project. Through my work, I hope to communicate two ideas: a great campaign instills passion in the creator as well as the audience, and successful campaigns start with good storytelling.

Coming from a background with startups and nonprofits, I am innovative and creative. I served as the executive director for a local startup that created nonprofit marketing tools. That position connected me to The Chicago Community Trust where I worked on the marketing team for a year. I recently became the event coordinator at mHUB, a coworking space for physical product innovation and manufacturing. I went to DePaul for my undergraduate and graduate studies in public relations and advertising. During my time in DePaul’s graduate program, I received the Grand Prize at the Arthur W. Page Society case study competition. My winning piece will be published in the book, A Practical Guide to Ethics in Public Relations, in January 2018.

Download Resumé

Client Campaigns

  • State Optical

    State Optical

    State Optical is a luxury eyewear company that wanted to increase its brand presence in Chicago. By partnering with Ogilvy Public Relations, our class was able to create and present a public relations campaign to increase brand awareness it the company’s target market.

    Download case study
  • Lada

    Lada

    In this project, my team addressed the hypothetical situation in which the Russian car company Lada were to come to the United States. We created and presented an advertising campaign to introduce Lada to the American automotive industry.

    Download case study
  • General Mills

    General Mills

    Our team partnered with Ketchum to work on its client General Mills. We created a campaign to help General Mills announce its new no artificial colors or flavors initiative. Each team in the class presented our campaigns to Ketchum, competing against each other. Ketchum chose our campaign as first place and considered implementing our ideas in its work with General Mills.

    Download case study

Social Activism

  • Trans Empowerment and Affirmative Messaging

    In this class, we were tasked with creating and implementing social change campaigns. My team created an organization to address trans student rights at local universities. Through the creation of this organization, we generated a social media following among DePaul students. On these channels we posted original content and shared relevant articles with our followers. We also presented a plan for how this organization could tackle the larger issue of trans’ rights on college campuses.

    View Project

@briaJenae on Twitter

3 months ago
Congratulations @dimaelissa for winning the health and biotech award at #MWITAwards #WomenInTech @mHUBChicago
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3 months ago
“Once and for all let’s end the misogyny and get equal pay for equal work.” #MWITAwards https://t.co/0ahf0jX4nM Briajenae photo
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3 months ago
“The future of tech is dependent on women in leadership and entrepreneurial roles.” @JBPritzker #MWITAwards 👏🏻👏🏻👏🏻